AdInsight
Updated January 2025
Live

Research Ad Costs Before You Spend

Make informed decisions about your advertising budget. Compare Google Ads and Meta Ads costs by region, industry, and keywords before launching your first campaign.

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Updated weekly
50+
Countries
500+
Keywords
20
Industries
15+
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Regional Costs

Compare CPC and CPM costs across 50+ countries for Google and Meta ads

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Keyword Research

Search and analyze keywords with cost estimates and competition levels

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Industry Benchmarks

See average costs, CTR, and conversion rates by industry

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Getting Started

Learn the basics with beginner-friendly guides for both platforms

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Popular Regions

Average advertising costs by region

🇺🇸

United States

North America

Google CPC
$2.69
Meta CPC
$1.72
🇨🇦

Canada

North America

Google CPC
$2.35
Meta CPC
$1.52
🌍

Mexico

North America

Google CPC
$0.58
Meta CPC
$0.35
🇬🇧

United Kingdom

Europe

Google CPC
$2.21
Meta CPC
$1.45

Industry Benchmarks

Average costs and performance by industry

⚖️

Legal Services

Avg CPC
$6.75/$1.32
Avg CTR
2.9%/0.8%
🛡️

Insurance

Avg CPC
$18.57/$3.77
Avg CTR
2.2%/0.7%
🦷

Dentists & Dental

Avg CPC
$6.69/$1.27
Avg CTR
4.7%/1.1%
🔧

Home Services

Avg CPC
$6.55/$2.93
Avg CTR
4.8%/0.9%

Ready to Start Advertising?

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