AdInsight
Updated January 2024

Research Ad Costs Before You Spend

Make informed decisions about your advertising budget. Compare Google Ads and Meta Ads costs by region, industry, and keywords before launching your first campaign.

50+
Countries
500+
Keywords
20
Industries
15+
Guides

Everything You Need to Start

Get comprehensive advertising intelligence to plan your campaigns with confidence

Regional Costs

Compare CPC and CPM costs across 50+ countries for Google and Meta ads

Keyword Research

Search and analyze keywords with cost estimates and competition levels

Industry Benchmarks

See average costs, CTR, and conversion rates by industry

Getting Started

Learn the basics with beginner-friendly guides for both platforms

Popular Regions

Average advertising costs by region

🇺🇸

United States

North America

Google CPC$2.69
Meta CPC$1.72
🇬🇧

United Kingdom

Europe

Google CPC$2.21
Meta CPC$1.45
🇩🇪

Germany

Europe

Google CPC$1.89
Meta CPC$1.32
🇮🇳

India

Asia

Google CPC$0.45
Meta CPC$0.28

Industry Benchmarks

Average costs and performance by industry

💻

Technology

Avg CPC
$3.80/$1.97
Avg CTR
2.09%/0.92%
🛒

E-commerce

Avg CPC
$1.16/$0.70
Avg CTR
2.69%/1.24%
💰

Finance

Avg CPC
$5.12/$3.77
Avg CTR
2.91%/0.56%
🏥

Healthcare

Avg CPC
$2.62/$1.32
Avg CTR
3.27%/0.83%

Ready to Start Advertising?

Explore our guides to learn how to set up your first campaigns on Google Ads and Meta Ads. Perfect for beginners with zero experience.