Industry Benchmarks
Industry Performance Benchmarks
Compare advertising performance metrics across different industries. Use these benchmarks to set realistic expectations and goals for your campaigns.
Average CPC by Industry (Google)
All Industries
💻
Technology
Software, SaaS, hardware, and IT services
Google CPC
$3.80
Meta CPC
Google CTR
2.09%
Meta CTR
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🛒
E-commerce
Online retail, marketplaces, and direct-to-consumer brands
Google CPC
$1.16
Meta CPC
Google CTR
2.69%
Meta CTR
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💰
Finance
Banking, insurance, investments, and fintech
Google CPC
$5.12
Meta CPC
Google CTR
2.91%
Meta CTR
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🏥
Healthcare
Medical services, pharmaceuticals, and health products
Google CPC
$2.62
Meta CPC
Google CTR
3.27%
Meta CTR
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📚
Education
Online courses, schools, tutoring, and edtech
Google CPC
$2.40
Meta CPC
Google CTR
3.78%
Meta CTR
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✈️
Travel
Airlines, hotels, vacation packages, and travel agencies
Google CPC
$1.53
Meta CPC
Google CTR
4.68%
Meta CTR
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🏠
Real Estate
Property listings, agents, and real estate services
Google CPC
$2.37
Meta CPC
Google CTR
3.71%
Meta CTR
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🚗
Automotive
Car dealerships, auto parts, and vehicle services
Google CPC
$2.46
Meta CPC
Google CTR
4.00%
Meta CTR
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