Learning Resources
Getting Started Guides
New to advertising? These guides will help you understand the basics of Google Ads and Meta Ads, from creating your first campaign to optimizing for better results.
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All Guides
🔵Google Ads
beginnerGetting Started with Google Ads
A complete beginner guide to setting up your first Google Ads campaign
15 minGetting Started
🟣Meta Ads
beginnerGetting Started with Meta Ads
Learn how to create your first Facebook and Instagram ad campaigns
12 minGetting Started
📖General
beginnerUnderstanding CPC vs CPM
Learn the difference between cost-per-click and cost-per-mille pricing models
8 minFundamentals
🔵Google Ads
intermediateKeyword Research for Ads
How to find and select the right keywords for your ad campaigns
20 minKeywords
🟣Meta Ads
intermediateAudience Targeting on Meta
Master audience segmentation and targeting options on Facebook and Instagram
18 minTargeting
📖General
advancedBudget Optimization Strategies
Learn how to maximize your ad spend and improve ROI
25 minOptimization