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E-commerce

Online retail, marketplaces, and direct-to-consumer brands

Average CPC

Google$1.16

Meta$0.70

Average CPM

Google$4.20

Meta$8.90

Average CTR

Google2.69%

Meta1.24%

Conversion Rate

Google2.81%

Meta1.85%

Platform Comparison

Cost Per Conversion

Google Ads$41.28

Meta Ads$37.84

Key Insight

Meta Ads has a $3.44 lower cost per conversion in the E-commerce industry, making it 8% more cost-effective for conversions.

Recommendations for E-commerce

When to use Google Ads

•When targeting users actively searching for your product/service
•For capturing high-intent leads and immediate conversions
•When you have specific keywords with proven conversion rates

When to use Meta Ads

•For building brand awareness and reaching new audiences
•When you have strong visual content to showcase
•For retargeting website visitors and creating lookalike audiences