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Australia
Oceania • AUD
Google Avg CPCGoogle
$2.45
Range: $0.45 - $7.50
Meta Avg CPC
Range: $0.28 - $4.50
Google Avg CPMGoogle
$6.50
Range: $1.80 - $13.00
Meta Avg CPM
Range: $4.50 - $22.00
Platform Comparison
Key Insights
CPC Comparison
Meta Ads is $0.87 cheaper per click than Google Ads in Australia.
CPM Comparison
Meta Ads has a $3.70 higher CPM than Google Ads in Australia, making Google more cost-effective for impressions.
Competition Level
Australia is a highly competitive market. Expect higher costs and more aggressive bidding from competitors.
Recommendation
For click-focused campaigns in Australia, consider starting with Meta Ads due to lower CPC. Use Google Ads for high-intent search traffic.
Google Ads Competition
Levelhigh
Meta Ads Competition
Levelhigh
Last updated: 2024-01-15 • Data sourced from industry benchmarks and public reports