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Brazil
South America • BRL
Google Avg CPCGoogle
$0.72
Range: $0.15 - $2.50
Meta Avg CPC
Range: $0.08 - $1.50
Google Avg CPMGoogle
$1.95
Range: $0.50 - $5.00
Meta Avg CPM
Range: $1.20 - $8.00
Platform Comparison
Key Insights
CPC Comparison
Meta Ads is $0.24 cheaper per click than Google Ads in Brazil.
CPM Comparison
Meta Ads has a $1.45 higher CPM than Google Ads in Brazil, making Google more cost-effective for impressions.
Competition Level
Brazil has moderate competition. Good balance between cost and reach opportunity.
Recommendation
For click-focused campaigns in Brazil, consider starting with Meta Ads due to lower CPC. Use Google Ads for high-intent search traffic.
Google Ads Competition
Levelmedium
Meta Ads Competition
Levelmedium
Last updated: 2024-01-15 • Data sourced from industry benchmarks and public reports