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Canada
North America • CAD
Google Avg CPCGoogle
$2.35
Range: $0.42 - $7.20
Meta Avg CPC
Range: $0.27 - $4.30
Google Avg CPMGoogle
$6.20
Range: $1.70 - $12.50
Meta Avg CPM
Range: $4.30 - $21.00
Platform Comparison
Key Insights
CPC Comparison
Meta Ads is $0.83 cheaper per click than Google Ads in Canada.
CPM Comparison
Meta Ads has a $3.60 higher CPM than Google Ads in Canada, making Google more cost-effective for impressions.
Competition Level
Canada is a highly competitive market. Expect higher costs and more aggressive bidding from competitors.
Recommendation
For click-focused campaigns in Canada, consider starting with Meta Ads due to lower CPC. Use Google Ads for high-intent search traffic.
Google Ads Competition
Levelhigh
Meta Ads Competition
Levelhigh
Last updated: 2024-01-15 • Data sourced from industry benchmarks and public reports