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Germany
Europe • EUR
Google Avg CPCGoogle
$1.89
Range: $0.35 - $6.00
Meta Avg CPC
Range: $0.20 - $3.50
Google Avg CPMGoogle
$4.95
Range: $1.20 - $10.00
Meta Avg CPM
Range: $3.50 - $18.00
Platform Comparison
Key Insights
CPC Comparison
Meta Ads is $0.57 cheaper per click than Google Ads in Germany.
CPM Comparison
Meta Ads has a $3.25 higher CPM than Google Ads in Germany, making Google more cost-effective for impressions.
Competition Level
Germany has moderate competition. Good balance between cost and reach opportunity.
Recommendation
For click-focused campaigns in Germany, consider starting with Meta Ads due to lower CPC. Use Google Ads for high-intent search traffic.
Google Ads Competition
Levelmedium
Meta Ads Competition
Levelmedium
Last updated: 2024-01-15 • Data sourced from industry benchmarks and public reports