Back to Regional Costs
🇬🇧
United Kingdom
Europe • GBP
Google Avg CPCGoogle
$2.21
Range: $0.40 - $7.00
Meta Avg CPC
Range: $0.25 - $4.00
Google Avg CPMGoogle
$5.89
Range: $1.50 - $12.00
Meta Avg CPM
Range: $4.00 - $20.00
Platform Comparison
Key Insights
CPC Comparison
Meta Ads is $0.76 cheaper per click than Google Ads in United Kingdom.
CPM Comparison
Meta Ads has a $3.61 higher CPM than Google Ads in United Kingdom, making Google more cost-effective for impressions.
Competition Level
United Kingdom is a highly competitive market. Expect higher costs and more aggressive bidding from competitors.
Recommendation
For click-focused campaigns in United Kingdom, consider starting with Meta Ads due to lower CPC. Use Google Ads for high-intent search traffic.
Google Ads Competition
Levelhigh
Meta Ads Competition
Levelhigh
Last updated: 2024-01-15 • Data sourced from industry benchmarks and public reports