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India
Asia • INR
Google Avg CPCGoogle
$0.45
Range: $0.10 - $1.50
Meta Avg CPC
Range: $0.05 - $0.80
Google Avg CPMGoogle
$1.20
Range: $0.30 - $3.00
Meta Avg CPM
Range: $0.80 - $5.00
Platform Comparison
Key Insights
CPC Comparison
Meta Ads is $0.17 cheaper per click than Google Ads in India.
CPM Comparison
Meta Ads has a $0.90 higher CPM than Google Ads in India, making Google more cost-effective for impressions.
Competition Level
India has relatively low competition. This could be an opportunity for cost-effective campaigns.
Recommendation
For click-focused campaigns in India, consider starting with Meta Ads due to lower CPC. Use Google Ads for high-intent search traffic.
Google Ads Competition
Levellow
Meta Ads Competition
Levellow
Last updated: 2024-01-15 • Data sourced from industry benchmarks and public reports