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Japan

Asia • JPY

Google Avg CPCGoogle

$1.85

Range: $0.35 - $6.00

Meta Avg CPCMeta

$1.25

Range: $0.20 - $3.50

Google Avg CPMGoogle

$4.80

Range: $1.20 - $10.00

Meta Avg CPMMeta

$7.80

Range: $3.50 - $17.00

Platform Comparison

CPC Comparison

Meta Ads is $0.60 cheaper per click than Google Ads in Japan.

CPM Comparison

Meta Ads has a $3.00 higher CPM than Google Ads in Japan, making Google more cost-effective for impressions.

Competition Level

Japan is a highly competitive market. Expect higher costs and more aggressive bidding from competitors.

Recommendation

For click-focused campaigns in Japan, consider starting with Meta Ads due to lower CPC. Use Google Ads for high-intent search traffic.

Levelhigh

Levelhigh

Last updated: 2024-01-15 • Data sourced from industry benchmarks and public reports