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United States
North America • USD
Google Avg CPCGoogle
$2.69
Range: $0.50 - $8.50
Meta Avg CPC
Range: $0.30 - $5.00
Google Avg CPMGoogle
$7.19
Range: $2.00 - $15.00
Meta Avg CPM
Range: $5.00 - $25.00
Platform Comparison
Key Insights
CPC Comparison
Meta Ads is $0.97 cheaper per click than Google Ads in United States.
CPM Comparison
Meta Ads has a $4.01 higher CPM than Google Ads in United States, making Google more cost-effective for impressions.
Competition Level
United States is a highly competitive market. Expect higher costs and more aggressive bidding from competitors.
Recommendation
For click-focused campaigns in United States, consider starting with Meta Ads due to lower CPC. Use Google Ads for high-intent search traffic.
Google Ads Competition
Levelhigh
Meta Ads Competition
Levelhigh
Last updated: 2024-01-15 • Data sourced from industry benchmarks and public reports